Private Label Update

This bulletin is to advise liquor agencies, manufacturers and retail liquor store licensees of some minor changes to the private label policy in Section 3.12 of the Liquor Agency Handbook and Section 5.2 of the Liquor Manufacturer Handbook.

Effective immediately, liquor agencies and manufacturers may enter into private label agreements with multiple retailers for the same product(s).

The amended policy may be accessed on AGLC.ca.

If you have any questions, please contact AGLC's Liquor and Cannabis Division at product@aglc.ca.